OTO Online

Boundless Technologies in Web Deign and Search Marketing

OTO Online - Boundless Technologies in Web Deign and Search Marketing

4 Basic SEO Strategies for Increasing Your Website’s Ranking

By reading Google’s website about How Search Works, we learn that one of the best ways to improve your website’s ranking and make it more observable for the search engines is using various SEO strategies. Every web developer is attempting to increase the pagerank of his website and gain thousands of visitors every day, but search engine optimization, or SEO, is the only way to do this accurately. The primary purpose of SEO is helping you make the content on your website attractive for the search engines by including many relevant keywords, a responsive design and alt text wherever it is possible. Spam and promotional content do not fall in the same category, so you may want to reconsider the structure and information available on your website.

The most important step you should make when attempting to improve your website’s ranking through SEO is creating the proper metadata, which includes both meta keywords and meta description. As for the meta keywords, they should be words and phrases strongly related to the content available on your website and the niche it belongs to. Nothing too generic, but avoid getting into detail too much. The meta description is displayed under your website’s name in the search results, so, if you want the search engines like Google to credit it, make sure it is efficient enough for the spiders that will later crawl it.

Secondly, you should include an advanced and well-performing XML sitemap on your website, because it will help the search engines index its pages faster and it will be displayed within the search results among the top places. Based on the platform you run your website on, you may need to install an XML sitemap plug-in to your website, which will determine the search engines’ spiders to crawl all the pages of your website and accelerate the indexing process. Continue reading

Anatomy of a Local Business Website

local businessFor local businesses trying to get started, a successful internet marketing campaign is a must. Identifying proper SEO techniques can be challenging at first. By knowing the market and correctly predicting the wants and needs of the consumer, creating a good business website is as simple as following these five tips.

Before I outline these tips, take a look at these two websites. Here is an example of great local contractor website. It has trust logos – BBB & Angieslist. Their customer testimonials are on every page. It has a clear call to action on every page along with the phone number. It also has clear information about the services they provide.

On the flip side, here’s an example of a local website that could use some work. While they cover their service well – everything from asphalt repair to Christmas light hanging, they miss out in a few other areas. There are no testimonials. We see no photos of their actual work. They’re missing trust logos too. The site is just very generic. It won’t convert customers as well as the previous example.

Establish a Good Layout

When it comes to marketing, looks matter. Customers are not likely to do business with a company that has a poorly run website. A successful local business website has a good layout that is easy to navigate. Links to other pages on the site should be neatly situated in a column at the top or on the side of the homepage. The font and color scheme should reflect the nature of a company’s business. Make sure to feature corporate logos on every page to help place it in the consumer’s mind. Continue reading

Top 5 Affiliate Marketing Tips for Beginners

Affiliate marketing strategies must be applied effectively in order to become super affiliates successfully. There are lots of products out there in the market which will teach affiliate marketing tips so that you can earn big commissions. However, before investing on any resources one must be aware of the vital 3 affiliate marketing tips so that maximum success is achieved.

Build Your Own Website

The basic mistake committed by the majority of the affiliates is that they do not build their own website. They have a tendency to promote the affiliate links directly and this leads to their downfall. It is very important to build your own website. There are more chances to succeed in the long run with your own website that without. In case you have paucity of funds to build your website, you can always create a blog using wordpress or blogger.

Don’t Stop Promoting

There are many affiliate marketers who sign up for an affiliate program and leave it just like that without spending time on promoting it. If your attitude is like that then you will never make money as an affiliate. Like many other forms of money making, affiliate marketing requires constant promotion. One needs to regularly promote the affiliate campaigns using the existing methods in case you want to establish a long lasting affiliate business.

Build Your List

The USP in internet marketing is to have a responsive opt in the email list. If there is one then you will surely succeed with the affiliate marketing campaigns. An opt-in list is nothing but a database of names and email addresses of people that have requested for information from you. These details are filled in an autoresponder. The user just needs to send mails to these contacts promoting the different offers. There is no need to spend unnecessary money on promotion. This is what all successful internet marketers do. All of them have a list of loyal subscribers to whom they can turn to in different times. Continue reading

The Benefits of Using Social Media for Local Businesses

In this age of digital technology, businesses can no longer stick to only traditional means of advertising. If you own a small business in particular, using the various social media tools can boost your profit. There are many different social media marketing techniques that you may use to increase traffic to your business’s online presence, nurture trust with your customers and targeted audience. Local businesses can benefit hugely by integrating social media marketing into their overall marketing campaign. Today, the power of social media websites is far-reaching. You can use Social Media for Local Businesses to increase your business’s visibility on major search engines and increase sales and revenue.

More and more businesses online and off, are using Social Media for Local Businesses by integrating many different social media tools into their online advertising and marketing programs for boosting sales and profit. If you run a local business that is basically focused on promoting and selling products and service to local customers, you may think that you do not need to use the social media tools. However, that might be a costly mistake because social media marketing is great for driving local business if done rightly. Today, more than 1 billion people use Facebook, the most popular social media website. Twitter, LinkedIn, Pinterest, Google+ and other social media and networking websites have also huge users from all over the world. Have you ever imagined that you could use social media with such huge fans and users to meet them and offer your products and services? Have you ever wondered that your local customers and prospects could also use various social media tools? How about find ways to meet them and interact with them to build your business’s brand, increase traffic to your business blog or website and maximize profits by increasing sales? Continue reading