Anatomy of a Local Business Website

For local businesses trying to get started, a successful internet marketing campaign is a must. Identifying proper SEO techniques can be challenging at first. By knowing the market and correctly predicting the wants and needs of the consumer, creating a good business website is as simple as following these five tips.

Before I outline these tips, take a look at these two websites. Here is an example of great local contractor website. It has trust logos – Norton & Truste. They have a customer reviews page. It has a clear call to action on every page along with the phone numbers. It also has clear information about the services they provide.

On the flip side, here’s an example of a local website that could use some work. While they cover their service well – everything from asphalt repair to Christmas light hanging, they miss out in a few other areas. There are no testimonials. We see no photos of their actual work. They’re missing trust logos too. The site is just very generic. It won’t convert customers as well as the previous example.

Establish a Good Layout

When it comes to marketing, looks matter. Customers are not likely to do business with a company that has a poorly run website. A successful local business website has a good layout that is easy to navigate. Links to other pages on the site should be neatly situated in a column at the top or on the side of the homepage. The font and color scheme should reflect the nature of a company’s business. Make sure to feature corporate logos on every page to help place it in the consumer’s mind.

Avoid Useless Content

Everybody loves to view the latest web videos, but unless the hottest web sensation is directly related to a company’s field of service, it does not deserve a place on the corporate website. Sure, trendy videos are great for sharing on a company’s social media profiles, as it gives the company an excellent chance to connect with the consumer. However, when posted to the company website, irrelevant videos can get in the way of the average consumer, and won’t encourage readers to return.

Provide Helpful Information

For local businesses, a website is a marketing tool that is essential to help beat out the competition. A local business website should illustrate to the potential client that it is the best company for the job, whatever that job may be. Use the company website to share any news or groundbreaking information related to the company’s field. The customer should never doubt the company’s ability to meet and exceed expectations. Provide site visitors with helpful information related to the industry.

Use Relevant Keywords

It may be the most obvious SEO tactic out there, but using popular keywords is one of the most effective ways to direct new traffic to a local business website. Keywords should be phrases or words that are frequently used in the business’s field of specialty. The keyword should be mentioned in the title and the URL of the content. A business needs to have a keen understanding of its customer base to determine which keywords will be most effective. Content with keyword density that is too high tends to look unprofessional.

Use Links and a Blog

Adding links to the company website is a great way to build business and consumer relationships. Create a company blog and use it to connect with other local companies by sharing site links. Submit the company website to a site directory to help boost site hits. Post short, relevant articles to the company blog with links to redirect readers. Links can be used to guide the consumer to other areas of the business site, but adding links to other popular or up-and-coming websites also helps boost hits.

Creating a successful marketing strategy for a local business takes time and consideration. By utilizing these five helpful SEO tips, companies can easily boost site hits and broaden the customer base.