OTO Online

Boundless Technologies in Web Deign and Search Marketing

OTO Online - Boundless Technologies in Web Deign and Search Marketing

Anatomy of a Local Business Website

For local businesses trying to get started, a successful internet marketing campaign is a must. Identifying proper SEO techniques can be challenging at first. By knowing the market and correctly predicting the wants and needs of the consumer, creating a good business website is as simple as following these five tips.

Before I outline these tips, take a look at these two websites. Here is an example of great local contractor website. It has trust logos – Norton & Truste. They have a customer reviews page. It has a clear call to action on every page along with the phone numbers. It also has clear information about the services they provide.

On the flip side, here’s an example of a local website that could use some work. While they cover their service well – everything from asphalt repair to Christmas light hanging, they miss out in a few other areas. There are no testimonials. We see no photos of their actual work. They’re missing trust logos too. The site is just very generic. It won’t convert customers as well as the previous example.

Establish a Good Layout

When it comes to marketing, looks matter. Customers are not likely to do business with a company that has a poorly run website. A successful local business website has a good layout that is easy to navigate. Links to other pages on the site should be neatly situated in a column at the top or on the side of the homepage. The font and color scheme should reflect the nature of a company’s business. Make sure to feature corporate logos on every page to help place it in the consumer’s mind.

Avoid Useless Content

Everybody loves to view the latest web videos, but unless the hottest web sensation is directly related to a company’s field of service, it does not deserve a place on the corporate website. Sure, trendy videos are great for sharing on a company’s social media profiles, as it gives the company an excellent chance to connect with the consumer. However, when posted to the company website, irrelevant videos can get in the way of the average consumer, and won’t encourage readers to return.

Provide Helpful Information

For local businesses, a website is a marketing tool that is essential to help beat out the competition. A local business website should illustrate to the potential client that it is the best company for the job, whatever that job may be. Use the company website to share any news or groundbreaking information related to the company’s field. The customer should never doubt the company’s ability to meet and exceed expectations. Provide site visitors with helpful information related to the industry.

Use Relevant Keywords

It may be the most obvious SEO tactic out there, but using popular keywords is one of the most effective ways to direct new traffic to a local business website. Keywords should be phrases or words that are frequently used in the business’s field of specialty. The keyword should be mentioned in the title and the URL of the content. A business needs to have a keen understanding of its customer base to determine which keywords will be most effective. Content with keyword density that is too high tends to look unprofessional.

Use Links and a Blog

Adding links to the company website is a great way to build business and consumer relationships. Create a company blog and use it to connect with other local companies by sharing site links. Submit the company website to a site directory to help boost site hits. Post short, relevant articles to the company blog with links to redirect readers. Links can be used to guide the consumer to other areas of the business site, but adding links to other popular or up-and-coming websites also helps boost hits.

Creating a successful marketing strategy for a local business takes time and consideration. By utilizing these five helpful SEO tips, companies can easily boost site hits and broaden the customer base.

4 Basic SEO Strategies for Increasing Your Website’s Ranking

By reading Google’s website about How Search Works, we learn that one of the best ways to improve your website’s ranking and make it more observable for the search engines is using various SEO strategies. Every web developer is attempting to increase the pagerank of his website and gain thousands of visitors every day, but search engine optimization, or SEO, is the only way to do this accurately. The primary purpose of SEO is helping you make the content on your website attractive for the search engines by including many relevant keywords, a responsive design and alt text wherever it is possible. Spam and promotional content do not fall in the same category, so you may want to reconsider the structure and information available on your website.

The most important step you should make when attempting to improve your website’s ranking through SEO is creating the proper metadata, which includes both meta keywords and meta description. As for the meta keywords, they should be words and phrases strongly related to the content available on your website and the niche it belongs to. Nothing too generic, but avoid getting into detail too much. The meta description is displayed under your website’s name in the search results, so, if you want the search engines like Google to credit it, make sure it is efficient enough for the spiders that will later crawl it.

Secondly, you should include an advanced and well-performing XML sitemap on your website, because it will help the search engines index its pages faster and it will be displayed within the search results among the top places. Based on the platform you run your website on, you may need to install an XML sitemap plug-in to your website, which will determine the search engines’ spiders to crawl all the pages of your website and accelerate the indexing process. Continue reading

The Benefits of Using Social Media for Local Businesses

In this age of digital technology, businesses can no longer stick to only traditional means of advertising. If you own a small business in particular, using the various social media tools can boost your profit. There are many different social media marketing techniques that you may use to increase traffic to your business’s online presence, nurture trust with your customers and targeted audience. Local businesses can benefit hugely by integrating social media marketing into their overall marketing campaign. Today, the power of social media websites is far-reaching. You can use Social Media for Local Businesses to increase your business’s visibility on major search engines and increase sales and revenue.

More and more businesses online and off, are using Social Media for Local Businesses by integrating many different social media tools into their online advertising and marketing programs for boosting sales and profit. If you run a local business that is basically focused on promoting and selling products and service to local customers, you may think that you do not need to use the social media tools. However, that might be a costly mistake because social media marketing is great for driving local business if done rightly. Today, more than 1 billion people use Facebook, the most popular social media website. Twitter, LinkedIn, Pinterest, Google+ and other social media and networking websites have also huge users from all over the world. Have you ever imagined that you could use social media with such huge fans and users to meet them and offer your products and services? Have you ever wondered that your local customers and prospects could also use various social media tools? How about find ways to meet them and interact with them to build your business’s brand, increase traffic to your business blog or website and maximize profits by increasing sales? Continue reading