By reading Google’s website about How Search Works, we learn that one of the best ways to improve your website’s ranking and make it more observable for the search engines is using various SEO strategies. Every web developer is attempting to increase the pagerank of his website and gain thousands of visitors every day, but search engine optimization, or SEO, is the only way to do this accurately. The primary purpose of SEO is helping you make the content on your website attractive for the search engines by including many relevant keywords, a responsive design and alt text wherever it is possible. Spam and promotional content do not fall in the same category, so you may want to reconsider the structure and information available on your website.
The most important step you should make when attempting to improve your website’s ranking through SEO is creating the proper metadata, which includes both meta keywords and meta description. As for the meta keywords, they should be words and phrases strongly related to the content available on your website and the niche it belongs to. Nothing too generic, but avoid getting into detail too much. The meta description is displayed under your website’s name in the search results, so, if you want the search engines like Google to credit it, make sure it is efficient enough for the spiders that will later crawl it.
Secondly, you should include an advanced and well-performing XML sitemap on your website, because it will help the search engines index its pages faster and it will be displayed within the search results among the top places. Based on the platform you run your website on, you may need to install an XML sitemap plug-in to your website, which will determine the search engines’ spiders to crawl all the pages of your website and accelerate the indexing process. Continue reading 4 Basic SEO Strategies for Increasing Your Website’s Ranking