By reading Google’s website about How Search Works, we learn that one of the best ways to improve your website’s ranking and make it more observable for the search engines is using various SEO strategies. Every web developer is attempting to increase the pagerank of his website and gain thousands of visitors every day, but search engine optimization, or SEO, is the only way to do this accurately. The primary purpose of SEO is helping you make the content on your website attractive for the search engines by including many relevant keywords, a responsive design and alt text wherever it is possible. Spam and promotional content do not fall in the same category, so you may want to reconsider the structure and information available on your website.
The most important step you should make when attempting to improve your website’s ranking through SEO is creating the proper metadata, which includes both meta keywords and meta description. As for the meta keywords, they should be words and phrases strongly related to the content available on your website and the niche it belongs to. Nothing too generic, but avoid getting into detail too much. The meta description is displayed under your website’s name in the search results, so, if you want the search engines like Google to credit it, make sure it is efficient enough for the spiders that will later crawl it.
Secondly, you should include an advanced and well-performing XML sitemap on your website, because it will help the search engines index its pages faster and it will be displayed within the search results among the top places. Based on the platform you run your website on, you may need to install an XML sitemap plug-in to your website, which will determine the search engines’ spiders to crawl all the pages of your website and accelerate the indexing process.
The overall keyword density of the content provided on your website should be carefully chosen. One interesting aspect about SEO is that you will need to focus on the value of the content you offer to your visitors, but you will have to keep an eye on the keyword density as well. For 300 words, 0.5 percent or 1 percent should be more than enough; the greater the word count, the higher the keyword density. Make sure you include both short and long keywords, because some web surfers may include huge terms in the search queries. This will help you make your website more relevant to their needs and therefore, the search engines will credit it better.
Lastly, you should make your titles (marked as H1 tags) stand out. Google and other search engines will crawl them before the content, so they need to be relevant, well-constructed and not that long. A maximum length of 65 – 80 characters should be enough, because this is the number of characters indexed by Google. The titles should include one or two keywords in order to become more relevant and they should necessarily start with an imperative verb like “find out,” “see,” “look” and similar others. Avoid being too promotional, otherwise you risk to get banned by Google.